Veldora Outdoor
The challenge
Veldora's merchandising team managed over 2,400 sorting rules for a 340K-product catalog covering camping, hiking, climbing, and cycling. Seasonal changes caused conflicts. Strong sellers in one category disappeared in nearby ones, while three staff hours each week went to rule upkeep.
The outcome
"We removed 2,400 sorting rules in one afternoon and have not added one since. Session data understands each shopper better than we do."